By , November 26, 2024
Do you know why some products are more attractive and sell quickly? Mostly, it is due to their presentation. In the retail sector, the way you display your products matters a lot. Brands use different techniques to draw buyers through their product’s packaging. Among them, embossing and debossing are the most famous options. These two helps boost the perceived value of inner content and make their businesses the star of the show.
Whether you want to go with cardboard packaging, corrugated boxes, or kraft paper, these premium techniques are the best bet for all. Besides boosting the box’s visual appeal, these high-end printing methods offer a unique tactile experience to customers that is hard to ignore. The bumps and recesses are no less than a charming experience. Let’s explore the nitty-gritty of these deluxe printing methods that can make your brand a front-runner.
You might be familiar with this term. It’s often applied on greeting cards to add an extra grace to the branding details. Technically, embossing is a process in which custom box manufacturers create a raised image, design, or text on the packaging material.
Usually, they prefer paper material as substrates. The texture obtained as a result of this deluxe method is phenomenal. Olga Direktorenko, the famous and talented designer, declared embossing one of the best methods to fill up empty spaces on packaging boxes.
Do you know what makes embossing a top pick of brands? It’s versatility. You don’t need to worry whether you want folding cartons, mailer boxes, or rigid packaging; embossing is a go-to choice for all. Well, here is a simple yet effective tip: while picking embossing for your packaging, prefer the materials with moderate thickness. Don’t go with too light or too heavy options. It can affect the results and don’t give the exact luxurious look that you seek. In the case of paper-based packaging, the following materials stand out for embossing:
If you seek a material that is neither too thick nor too thin, then 300 to 400gsm cardstock is the ideal option. The best thing about this material is that no advanced machinery is required to emboss your brand’s logos, names, and other details. However, for bulk orders, custom box manufacturers always use machines.
You might have come across a unique box type featuring a fluted cardboard layer sandwiched between two flat layers. It is the durable and versatile corrugated box. Unlike simple cardstock, embossing of corrugated material is a daunting task due to its layered structure.
Have you ever noticed that high-end items often have a special type of packaging? Mostly premium goods are packed in custom rigid boxes. These packaging solutions are also widely used as gift boxes. Rigid material comprises very thick chipboard covered with a substrate layer. So, how can it be embossed? There are two methods for it. You can either go with deep or light embossing. In the former, both chipboard and glued substrate are embossed. In the latter method, light embossing is done just on the substrate.
Die-cutting and heat embossing are the most famous methods used for creating amazing embossed patterns on the custom boxes. Let’s check out these techniques:
Here is how this method works:
It is one of the best processes to create raised, glossy designs on paper and other surfaces. For this, suppliers need to be prepared with an embossing ink pad, powder, heat guns, and stamps. The following steps show how this process creates fascinating embossed prints:
Now, as you are familiar with embossing, let’s jump to another famous printing method that can make your packaging look luxurious. It’s debossing, the complete opposite of embossing. Unlike embossed patterns, the debossed images or textual details are sunken in the box to create a depressed effect.
Cosmetic and other high-end industries usually prefer debossing to enhance the perceived value of their products. No doubt, debossed prints are one of the greatest additions in the realm of packaging. They not just look stunning but also give a unique tactile experience that can stun your buyers.
Which material was best for embossing? The one with less thickness, right? And do you know what is ideally considered for creating debossed prints? The thicker box materials. Yes, it is another major difference between these two top-quality printing methods. You might be wondering why debossing is best for thick materials. Because unlike embossing, it requires more pressure to create indented designs. Therefore, sturdiest materials are preferred that can easily withstand this high-intensity pressure. Here are some materials on which you can apply debossing:
Blind and foil debossing methods are commonly used in the printing industry for creating visually stunning and amazing to feel custom boxes. Let’s give a thorough read to these methods and explore how they work:
Would you believe that this refined method doesn’t require ink or foil to create fabulous recessed designs on the materials? It’s true! Here is a quick overview of this amazing method:
To sum up, both embossing and debossing add a deluxe appeal to the custom printed boxes and make them the star of the show. At CPP Boxes, we offer you a wide variety of embossed or debossed materials at cheap prices. Request a quote from us to get these amazing boxes with free shipping.
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