Intro

You might have visited your nearest general store and have seen some boxes over-the-counter, selling candies. These containers are called custom display boxes. Their main purpose is to keep and exhibit the product. There is a large range of custom display boxes, including counter displays, floor displays, end caps, and hook display boxes. However, these are not all.

Keep reading this article to uncover 9 types of custom display boxes and 6 tips to customize them for positive marketing. Let’s discover more.

What are the Types of Custom Display Boxes?

The following are different types of Custom Display Boxes:

1. Counter Display Boxes

As the name implies, these boxes are used to exhibit products on the counter. Counter display boxes are mostly used for small products like candies, keychains, or mini jewelry items. The design of these containers is particularly important as they market the brand and deliver the company’s message.

2. Floor Display Boxes

Floor display boxes are used for larger and freestanding units. They are mostly made of rigid material like corrugate or falcon board. Another benefit of floor boxes is that they attract customers’ attention and are considered ideal for promotions or product sales. They mostly have multiple sections – so you can put different products in one box.

3. End Cap Displays

End cap display boxes are placed at the end of the aisles. Mostly, these boxes capitalize on high-traffic areas to give more visibility to the product. The benefit of such containers is that they are highly effective for seasonal sales and promoting low-moving products. The characteristic features of end cap displays are that they have a bold and persuasive copy for impulsive buyers.

4. Hook Display Boxes

Hook display boxes have hooks or hangers in their section to hang the product. They could be both floor display or counter display boxes. There are some hook containers that you can directly hang with the walls. Hook display boxes can only be used for lightweight products as they are thin materials. Their versatility and flexibility make them a go-to choice for many shopkeepers.

5. Power Wing Boxes

Power wing boxes are usually placed on the side of shelves or other display units; hence, they are also called sidekick displays. They serve the purpose of increasing the storage space. A great benefit of power wing boxes is that they can be used for cross-merchandising or highlighting complementary products. An important thing to remember is that the material of these boxes should be light and the design should be slim so that they can easily be attached.

6. Pallet Displays

Pallet displays take a lot of inspiration from floor-standing boxes. They are directly designed on a wooden pallet and are made of strong cardboard material. Most bulk or larger products are usually used to place in these display boxes. Since they are on the pallet, you can easily move these boxes from one place to another, easing transportation.

7. Cosmetic Displays

These boxes are only made for beauty products. Unlike other boxes, cosmetic displays are more sophisticated, and a thought process is given in their manufacturing. These boxes attractively show the products with things like mirrors, lighting, or testers to grab more customers. Another great thing about cosmetic displays is that they are versatile. You can make floor-standing boxes for large products, countertops, or hook displays for small and fragile items. Branding, choice of material, and color selection are very important in this type of display box.

8. POP Displays

Point-of-purchase boxes are usually placed near the check-out containers. Like end cap displays, they are also used to attract impulsive buyers. Their design is made attractive by making a bold and engaging copy. Many POP display boxes are meant for their children. Therefore, they have sharp colors and an unorthodox style.

9. Display Boxes with Dust Flaps

These boxes are similar to counter ones. The only difference is that they have a more straightforward design with flaps. The flaps are used to protect the product. When the item is on display, you can tuck away the flaps and close them when the product is not on active promotion.

6 Tips to Customize Custom Display Boxes

The following are the points that you should consider while customizing your display boxes:

• Planning and Research: Make a strategic plan before customizing your boxes. You need to know what kind of problem they are solving. Study your competitors, do your market research, and prepare a strategy to customize your boxes.
• Ponder the Materials: The choice of materials not only influences the box’s durability but also its stability and sensory appeal. Consider using hard cardboard materials for floor-standing boxes. On the other hand, use lightweight ingredients for hook display boxes. Other types of materials that you can have a gander at are acrylic, corrugate, kraft, cardboard, paperboard, or foam board.
• Play With Shape and Size: Try different shapes and sizes for your product boxes to bring novelty. A unique form can etch your product into the memories of consumers. However, remember that even a slight change in the shape can largely affect the consumers.
• Choose the Colors with Intention: Colors possess a profound influence on consumer behavior. They can affect the first impressions of the brand up to 90%. Carefully select hues that evoke desired emotions and seamlessly align with your brand identity.
• Pay Attention to the Exterior: The exterior of your box is the initial encounter customers will have. This will not only affect your brand visibility but also induce positive first impressions. You can also introduce templates like die cut-outs in the exterior. However, ensure it captivates with visually stunning graphics and a clear, recognizable brand presence.
• Personalize Your Design: Personalization is very important in the marketing of your product. Customers love to resonate with a personalized design. Up to 75% of businesses claim that personalization brings them more revenue.

Conclusion

The summary is that custom display boxes are used to place and display products. They have various types including counter displays, end caps, hook displays, pallet boxes, and cosmetic displays. If you are planning to customize display boxes, do your research, create a plan, and play with dimensions as well as materials. Remember that a successful display box caters to the needs of the audience as well as is personalized with the product.