Custom CD Jackets

How to Use Custom Printed CD Jackets as a Marketing Tool?

The usual marketing or branding methods are costly affairs, and small artists or brands can’t generally afford them. They need a smart yet potent tool to promote their work, which is where custom CD wallets come in.

These CD sleeves can be made in any size or shape and printed with any color, text, or finish. This level of customization allows firms to use them as a marketing and branding tool. They can print brand messages or their logo on custom CD jackets. To complement these branding elements, they can utilize colors that best represent their brand and ensure consistency across other promotional materials.

These custom printed CD sleeves can also spread positive word-of-mouth through their interactive elements. Brands can print QR codes that offer free digital content like a bonus track, music video, or even behind-the-scenes footage. That’s not all; they can also offer AR experiences to create interactive elements that fans or buyers can view through their smartphones. All of this helps brands or artists promote their products at a low cost.

Premier Finishes for a Personalized Touch

In the design process, a finish is the last and vital step that binds all the design elements together. It can elevate the look of the custom CD sleeve, provided you use the right one. As stated, custom CD cases can be printed with any color, text, or design, and the finish you use must be prominent without looking out of place. Of course, there are a range of methods that brands can utilize to enhance the appeal of their products. Here are the different finishing techniques that CPP Boxes offers to artists or brands to embellish their ideal custom CD wallet:

• Foil Stamping: Adds a metallic accent by stamping gold or silver foil on the custom card products. It can be used to stylishly showcase the band’s name or album title.
• Spot UV: applies a glossy finish to certain design elements of custom jackets in a bid to make them stand out. The way it works is simple: the die-cast prints the design, like a logo or text, on the CD case, which is then cured with UV light to make it prominent.
• Embossing & Debossing: Offers a textured effect to the custom CD wallet. Embossing gives a raised effect while debossing indents into the CD sleeve. The former is usually used for branding elements like a logo, while the latter is utilized for text or design.
• Matte: This technique offers a smooth finish that covers the entire custom CD jacket. A single color is used to coat the custom sleeve for a non-shiny effect. However, it can work in tandem with spot UV to create contrast and make certain design elements prominent.

Custom CD Jackets – Why Tangible Media Still Matters?

In an age of digital streaming and downloads, physical media like CDs or DVDs seem outdated. But there is still value in selling and owning tangible media. Also, there is a certain group of people that still prefer to own physical media, which means there is still a market for brands and artists to sell CDs. This value of tangible media extends beyond nostalgia, as there are other aspects that digital releases can’t match.

Limited Edition Collectibles

Artists or bands often release special edition albums with custom CD jackets that serve as collectibles for fans. These bespoke CD sleeves can be printed with exclusive artwork. The feeling of owning a limited release of an album is something digital copy can’t provide. For example, Taylor Swift has released special editions of her albums with unique CD jackets that include bonus tracks and artwork. Such editions can become a prized possession for fans.

Tactile Experience

A sensory experience is something digital media can’t provide. The feeling of holding a CD jacket and its artwork is more immersive. For fans, it enhances their enjoyment and appreciation of music. The tailored nature of these sleeves also opens up opportunities to add a little extra to them. Artists or brands can add a small pocket that can include a small booklet featuring lyrics, credits, or artwork. For example, the “Ok Computer” release from Radiohead is known for its CD jackets, primarily for its artwork.

Marketing and Branding

We’ve discussed how these custom CD wallets can be used as a potent and low cost marketing tool. This is one of the benefits of tangible media, and there are various examples of artists and bands generating buzz with unique CD jackets. They are a platform for creative expression and can make a lasting impact on fans. For example, when Beyoncé released her self-titled album in 2013, the physical media came with elaborate custom CD jackets. The CD sleeves alone generated a lot of buzz and were part of the marketing push for the album.

Reduce Costs with Cheap Custom CD Jackets

Small artists or businesses have to keep an eye on their costs to maintain a healthy profit margin. If they spend too much, the chances of recouping their costs or even making a profit get slim. Custom CD jackets can help them keep their costs low.

Custom CD wallets are made as per the exact specs of the physical media to be stored in them. This means that the material is efficiently used, and there is also less waste generated. On top of that, advances in tech also allow for minimal use of material to make CD jackets. Overall, this results in a lower cost of making them.

Furthermore, brands can save money by buying custom CD jackets at wholesale rates. This works because ordering in bulk reduces the price of a single CD sleeve unit. It allows CD jacket suppliers in the US to offer better prices. However, CPP Boxes realizes that artists or small bands don’t need to buy in bulk, which is why we charge wholesale prices even for small orders. Also, our minimum order requirement starts at 100 units.

Another way these bespoke CD jackets save money is through low shipping costs. They are quite lightweight and have a flat form. This means they take up less space during shipping, and suppliers charge a minimal fee for it. However, with CPP Boxes, you get free shipping.

Uplift your Brand Image with Bold and Professional Look

No one understands better than CPP Boxes that your brand image deserves to be shown in style. This is why we offer custom CD jackets to make your work shine and captivate your audience at first glance. Invest in our bespoke CD sleeves and transform your packaging into a powerful statement of creativity. We offer free design support and a fast turnaround for quick delivery of your orders. So, contact us at info@cppboxes.com and make every release memorable.