Custom Presentation Boxes

What Makes Custom Presentation Boxes So Functional and Versatile?

The modern-day trends have made packaging an integral part of shopping. Buyers now pay equal attention to packaging as they give to the product inside it. With competition increasing in almost every retail sector, the way you pack your products matters a lot. In such a scenario, custom presentation packaging becomes a key player in improving buyers’ shopping experience.

These boxes offer various structural variations that your brand can use to pack a variety of items. Moreover, they can be made from different materials and modified to fit a wide range of products. Let’s explore these aspects to help you find the right custom presentation box for your brand.

Structural Variations

• Foldable: The most common type of presentation box. It is perfect for display or gifting and can be further adorned by using ribbons and tags.
• Slipcase: Consisting of a rigid outer sleeve and an inner tray. These boxes help boost the unboxing experience.
• Drawer Style: They resemble a drawer as the inner part comes out of the cover with the help of a pulling-out mechanism. They multiply the curiosity of the product among buyers.
• Magnetic Closure: These boxes feature a closing lid with a magnet inside. It is often used in presentation packaging boxes made from rigid paperboard.
• Handle Style: They come with a handle on the top, which can be made from the box material or with a ribbon or a soft rope. The handle makes it easy for the buyer to carry the box and present it as a gift.
• Custom Inserts and Trays: One of the most important variations that convert ordinary packaging into highly functional custom presentation boxes by dividing the box into segments. They help keep the products inside intact and safe during shipping and display.

Materials Options

• Cardboard: It is the most commonly used material to make presentation boxes for lightweight goods. Coming in thickness ranging from 12 pt to 24 pt, cardboard supports almost all colors and finishing techniques. The best part is that it is cheaper than the other two materials discussed below.
• Kraft: Knowing for its eco-friendly properties and a rustic brown appearance, it is best used to make personalized presentation boxes for eco-conscious buyers. Kraft is sturdy enough to handle heavier items and can also support some colors and finishes like embossing, debossing, and spot UV.
• Rigid: The strongest of the three, it is best used to pack costly and valuable goods like designer perfumes, watches, or jewelry items. Presentation packaging made from rigid paperboard is costly, and most brands use it only when they have huge profit margins for a particular item.

Packable Items

• Perfumes
• Belts
• Branded notebooks, pens, and folders
• Earphones, headphones, and USB drives
• Essential oils, vitamins, and minerals

How Can Brands Integrate Marketing and Branding in Presentation Packaging Boxes?

Apart from serving as an attractive and functional housing for your goods, these boxes also help create a brand perception and market products. Custom presentation boxes with logo, name, and other relevant company information help put these details in the minds of the buyers. Even if they don’t buy your goods right away, they’ll definitely keep them in mind for the next time.

These boxes are frequently used as custom gift packaging and can market your brand to the recipient or anyone who looks at the presents. This type of marketing is even more powerful than the paid one, as it shows the quality of the products in real time. And if we are to go by the current trends, most people share pictures of their gifts online, earning your brand thousands of views.

The success of the box as a branding and marketing tool depends on how well you craft its outer print. This can be done by keeping the goals of your brand in mind and what you want to achieve via packaging. While big brands can hire a dedicated team for such purposes, small brands don’t have this luxury due to a limited budget. They have to be their own designers and researchers. Don’t worry, CPP Boxes will not leave you alone here. Let’s explore some tips to help you come up with impeccable boxes that also serve as undeniable marketing tools.

Target Market Research

Goods in presentation boxes are bought by people belonging to different age groups, genders, and geographic locations. By studying such elements, brands can gather data that can help them design these boxes. For example, someone living in New York will have different tastes than a person in a remote town in Texas. Similarly, older buyers prefer functionality over looks, while teenagers look for playful and vibrant designs.

Artwork

The colors, fonts, and graphics make up the artwork on the box. Brands must focus deeply on these elements, as all of them have a profound impact on buyers’ psychology. For example, warm shades like yellow, pink, and red provoke excitement, while cool ones like blue and white evoke calm and relaxation. Similarly, playful fonts make the box look lively, while sober typography delivers decency.

Seasonal Appeal

The sale of goods in presentation or gift boxes increases during holidays like Christmas, Halloween, and Easter. By using red, green, and silver, brands can impart a festive look. Similarly, using pumpkin colors makes the box a Halloween special. Moreover, green is the ultimate choice for boxes meant to capture buyers looking for Easter gifts.

Color and Printing Options for a Precise Outlook

CPP boxes offers PMS or CMYK color options for clients. We suggest PMS when you want 100% same colors on the box as on the digital print. CMYK mixes four colors to produce over 16,000 different shades. It is best if you want cheap custom presentation boxes, as some shades in PMS can be quite costly.

In the printing realm, we offer digital and offset options. We use digital printing for smaller runs and offset for large orders as it is beneficial for our clients and ensures maximum savings for them.

Finishing Techniques for Elegance

So you’ve decided outer print, box type & material, and color & printing option; the next big thing to ponder over is to select the right finishing options. Brands can use different techniques to amplify the visual appeal of the box. They can go for a glossy or matte finish for a shiny or smooth look, respectively. Embossing or debossing is used to raise or indent certain elements of the box, making it best to put focus on the logo on custom presentation boxes. Similarly, foiling puts a metallic layer (typically gold or silver) over the entire surface of the box, whereas spot UV emboldens certain sections of the box against a standard or matte background.

Custom Printed Presentation Boxes at Wholesale Rates – Save and Earn More

Do getting these boxes from us help you save some money compared to other packaging suppliers? Yes, our presentation packaging is quite cheaper than our competitors. Moreover, we never compromise on the quality of the boxes, regardless of the order size.

Our order quantity is quite low as well; starting only at 100 units, it ensures that brands with fewer sales can also benefit from our cheap rates.

Unleash the Magic of High-End Presentation Packaging with CPP Boxes

What’s stopping you from joining the league of top brands that use presentation boxes for giftable or luxury goods? Reap the benefits of these boxes and earn more without investing a lot of money. Write to us at info@cppboxes.com and ask whatever you need to know about custom presentation boxes. Moreover, save big with free shipping, design support, and sampling.