Boost Sales with Impeccable Custom Retail Boxes

Up Your Brand’s Game with Stylish & Purposeful Custom Retail Packaging

The days of using bland and lifeless packaging are now gone. Shoppers now give equal value to the look and quality of the packaging as they give to the things inside. Let it be custom shoe boxes, candles, toys, or medicine packaging; the way you pack your goods matters a lot. Apart from separate packaging of small items, display boxes for retail also play a vital role in boosting sales.

Getting high-quality retail packaging boxes may look too hard for some brands. But since you are with CPP Boxes, you don’t have to worry anymore. Let’s delve into the world of custom printed retail boxes and help you find superb packaging that will lift your brand’s first impression. And trust us; first impressions are quite important in the retail industry for driving sales.

Create New and Unique Designs with Custom Printed Retail Boxes

Getting bespoke boxes for your business is like a canvas on which you can paint anything. It allows brands to have an impactful design tailored to specific needs and industry standards. With an infinite scope of customization, these boxes serve as a powerful tool that can increase a product’s appeal and build a brand’s identity.

To create designs that lead to success, brands need to understand their target market and focus on details like age, gender, race, and income. Then they need to come up with a design that meets the needs of specific buyers. Using the right fonts, colors, shades, messages, and unique graphics, the design of the box can be used to evoke emotions and create a desire for your product.

Personalized Custom Retail Boxes to Woo Different Segments of Buyers

By creating boxes exactly for particular sections of society, brands can spike interest in their products. It is common human behavior that they feel an urge to check out things that are relevant to them. For example, a teen would be rarely inclined to buy a tuxedo unless he has to go to graduation or a prom. Similarly, someone above 60 would be least tempted to buy sour-flavored candies. Here are more examples for brands to help them get the right boxes vis-à-vis the age of buyers.

• Generation Z (Ages 16-24): They prefer retail boxes infused with tech. Using QR, VR, and AR codes, and gamification elements can make your boxes an instant hit in this section.
• Millennials (Ages 25-40): This group values authenticity and sustainability. Selling them products in eco-friendly boxes and using minimalist designs with bold fonts and vibrant colors can do the trick.
• Generation X (Ages 41-56): They like ease and quality. Using custom retail boxes that feature easy opening and closing, legible information, and special features like ribbon tags with unique messages is a great idea.
• Baby Boomers (Ages 57-75+): Their focus is on reliability and traditionalism. So, selling them products in boxes with elegant and decent fonts, sober colors, and clear labeling is the right approach. One interesting way to inspire them to buy your product is to use nostalgic elements to evoke emotions.

Engage your Buyers with Eco-Friendly Packaging

The modern buyers don’t only just focus on product quality and packaging design. They give equal importance to how a brand interacts with the environment. Green business practices are a must to succeed in today’s market. This has made eco-friendly retail packaging a necessity for brands to attract and retain customers.

This type of packaging uses materials like recycled paper, biodegradable plastics, or compostable materials. Among all three, paper is the most favored choice of brands and consumers. This is why most modern packaging solutions feature paper. When talking about eco-friendly packaging, one cannot skip Kraft stock. It is made from softwood chips and is 100% safe for our earth.

One interesting way to target the eco-conscious lot is to use the shape and design of custom retail boxes that educate buyers about recycling. Putting clear labels and messages on the box can also help inform them that this box is 100% recyclable.

Use Custom Retail Boxes with Logo as a Solid Marketing Tool

These boxes are not merely a product’s housing. They are a solid branding and marketing tool. By putting your brand’s logo at a strategic location on the box, businesses can make a brand identity that creates their presence in the market.

The logo on the box is a great way to differentiate your brand from others in the market. Moreover, using finishing techniques like embossing or debossing, spot UV, or foil stamping for the logo can further improve its look.

It can also help in brand recall and loyalty. A unique logo printed consistently on different products of a brand ensures that the onlookers and shoppers remember it when they are shopping for the next time. If you don’t get this, simply take the example of the logo of McDonalds. The large “M” is famous all over the world and creates an instant desire to have some snacks even if you are not hungry.

Give the Much-Needed Protection with Sturdy Materials

With the variety of products in the retail industry, brands must realize the importance of packing materials they select. Simply put, they can’t use one material for different products. For example, heavy goods need maximum support; this is why they are best shipped in boxes made from corrugated stock. Composed of multiple layers of paper, it is best used for shipping, absorbing shocks, and resisting crushing. Similarly, using waterproof coating on boxes can further enhance protection against moisture.

Moreover, using high-quality materials for retail packaging also ensures that your box has a professional look. A fine paper receives the print in a better way than a low-quality stock. Keep this in mind that you may save some costs by lowering the quality of the paper, but buyers don’t like such boxes. They’ll never buy from you again. So, brands must select those suppliers that use only high-quality materials, either cardboard, corrugated, or Kraft stock, depending on the nature of the product.

What are the Different Finishing Techniques Brands can Use for Retail Boxes?

When creating a beautiful box, the coating you select for it plays a vital role. It is like the final touch that you give the box to augment the design of the box. By choosing the right finishing method, you can transform an ordinary box into something stunning that reflects quality and attention to detail.

Here are some of the popular choices in this realm that you can use to amplify the final look of your packaging.

• Embossing & Debossing: These two are often used on custom retail boxes with a logo. Most brands choose to either emboss (raising to give a textured effect) or deboss (pressing to create a recessed look) the logo or some selective parts on the box.
• Foil Stamping: It is used to give a shiny and metallic look to your box by stamping a thin layer of foil to the surface of the box. This is specifically used to enhance the overall look of the box.
• Spot UV: As the name implies, it gives a shiny and clear coating to some specific areas of the box to draw attention towards them.
• Glossy & Matte Finish: They are used to give a different look to your box. A glossy look makes the box appear shiny, while matte makes it look smooth and non-reflective.
• Textured Paper: To give a premium and high-quality appearance to their retail boxes, some brands use papers with textures like linen or canvas. This technique is somewhat costlier than the ones mentioned above.

How to Cut Costs While Ordering Retail Boxes?

When it comes to buying packaging, opting for custom retail boxes at wholesale rates allow businesses to save money while still getting high-quality results. Brands that don’t have any financing issues order boxes in bulk to save packaging costs due to lower per-unit costs. This allows brands to get more boxes for the same overall price as they would get in multiple small orders.

On the other hand, sometimes large orders are not the best option. For example, if you are testing a product in the market, there is no point in ordering the boxes in large numbers. Likewise, some brands prefer to revamp the retail box design periodically to provide variety to their buyers. So, going for custom boxes won’t be a good idea.

Let’s see this from another angle, or should we say a sensible perspective? The slight price increase you have to bear after investing in custom printed retail boxes is 100% worth it. How? Firstly, they drive sales and increase profits, build a brand’s worth, and help retain customers. Secondly, they have a positive return on investment (ROI). Sensible brands consider the long-term impacts before making a move, and the above discussion proves that investing in custom retail packaging is a worthwhile decision.

Time to Revamp Your Brand’s Packaging with Custom Retail Boxes

It’s time to give the much-needed overhaul to your brand’s packaging with custom retail boxes from CPP Boxes. As one of the leading packaging suppliers across the US, we offer free shipping & design support, a minimum order quantity of 100 boxes, and a fully professional support team to sort out all of your worries. Write to us at info@cppboxes.com, and one of our customer service representatives will get back to you quickly.