In today’s competitive retail market, attractive packaging isn’t just a luxury; it is a necessity for standing out and ensuring brand visibility. Generic and bland packaging often falls short, leading to damaged goods, poor customer reviews, and ultimately low sales and depleted profits. Stop your products from getting lost in the crowded shelves; bring them to focus with custom cardboard boxes. At CPP Boxes, we understand the critical role custom cardboard packaging plays in your brand’s success. Work with us and discover how our expertise can transform these boxes as a powerful marketing tool, unlocking sales and profits.
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Starting From 100 Boxes
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We live in an ever-evolving world. The versatile nature of this world has also impacted how brands do business. From the way brands source raw materials to how they pack their products, everything has changed. Now paper is the most commonly used packing material, regardless of the nature of the products.
The advancements in packaging manufacturing techniques have made cardboard the best option for small, heavy, cheap, or luxury products. Moreover, the biggest plus point of using cardboard packaging boxes is their eco-friendliness. The raw materials for these boxes are typically sourced from sustainably managed forests and have a minimum carbon footprint. Compared to other famous packaging materials, they don’t end up in landfills as they are easily recyclable and don’t harm ocean life.
Another feature that makes cardboard packaging boxes a must-have for brands is their ability to be customized without spending too much. These boxes can be printed with any design, made in any size or shape, and adorned with different finishing techniques to augment their final look. All of these help boost the visual vibe of the box, resulting in drawing more buyers and boosting sales.
To this effect, CPP Boxes ensures that it only uses green materials to make its boxes. We strive to make our homeland a better place not only for us but also for future generations. From the design point of view, we are equipped with modern tech that gives a premium look to the box and also helps brands save impressively due to efficient use of material during manufacturing.
As already stated, cardboard boxes can be altered to achieve different shapes and sizes, making them ideal for packing products of different natures. Let’s explore the commonly used types of cardboard boxes.
The use of the right design elements on the boxes can create a lot of difference. It can either make or break the deal for your brand with your product being in the cart or looking helpless on the shelves.
In the design realm, brands must focus on their target market’s preferences and the nature of the product. Going for age-relevant colors, fonts, and graphics is a nice idea to convert packaging into personalized cardboard boxes. For example, selling toys in dull color boxes won’t do any good to brands. Instead, using vibrant colors with playful fonts and graphics can attract the little shoppers in the stores. Similarly, using minimalistic designs for marketing herbal products can click with buyers.
Moreover, using custom cardboard boxes with a logo can build a loyal customer base for your brand. Such buyers then specifically ask for your products in store or search for them online.
Suppose your brand sells cosmetic products. We know that the retail market for such items is fiercely competitive. When a buyer enters a cosmetics aisle, he or she will be overwhelmed by hundreds of products on the shelves. Either they’ll go with their regular products or look for a new one. The buyers looking for a new one will be highly lured by the appeal of a box on the shelf. This appeal can be easily enhanced by using the right finishing techniques.
The common options for brands to select include gloss, matte, spot UV, foil stamping, gold or silver foiling, and embossing or debossing. Each one has a different impact, and they are used extensively by brands to enrich the final look of custom printed cardboard boxes.
Most brands complain that they don’t get the right colors on the box as they used during creating the design of the box. This happens due to two reasons: excessive cost-cutting and selecting the wrong color/printing options.
At CPP Boxes, we don’t compromise on the colors or printing. This is the reason we let our clients use the Pantone Matching System (PMS) to provide us a color code for a 100% precise outcome. PMS is a costlier option than the other one, CMYK. The latter uses a combination of four colors to come with 16,000 different shades.
For printing, we use digital and offset printing, allowing brands to select the one they think is perfect for their custom cardboard boxes. To ensure that you get your desired look on the box, our team sends out a 3D mock-up or a physical sample (on request).
Since cardboard can be used to pack a variety of goods, brands must select its thickness as per the nature of their product. Cardboard usually ranges from 12 pt to 24 pt; the higher the pt of the stock, the more weight it can handle. Don’t worry; if you don’t know about these technical terms, our brand analysts are always here to help you.
With all the benefits these boxes bring, you may be thinking that they cost a lot. Well, when you go for fine materials, PMS colors, digital prints, and exquisite finishing techniques, these boxes become a piece of art, and they do cost more.
However, there is a catch here. By buying custom cardboard boxes at wholesale rates, brands can effectively cut the total packaging expense. CPP Boxes, in its bid to provide cheap custom cardboard boxes for all brands, offers wholesale rates on a 100-unit order without compromising the quality of the boxes.
The key to unlocking more profits for your brand is in your hands. We suggest you use it right now, as your competitors are already changing their brand’s destiny with custom cardboard boxes. Get them from CPP Boxes right now, email us your requirements at info@cppboxes.com, and let us handle all your brand’s packaging needs. Save impressively with our free shipping & design support, and get your boxes deliver to your doorstep in 5-7 business working days.