Score High in Sales with Custom Sports Boxes

Sports Goods and Custom Sports Boxes: A Hand-in-Hand Scenario

For Americans, sports are more than just games; they are a passion, lifestyle, and community. Brands selling sports goods understand this and try to provide the best shopping experience to buyers. And custom sports retail packaging is a part and parcel of that experience.

Suppose you sell soccer balls or baseball bats; just imagine how poor they’ll look in a generic brown box. You don’t have a brown box? Do you use made-to-order packaging? Does it fit as per the product specifications and keep the goods safe from heat and moisture? Do the boxes help attract buyers and serve as a marketing and branding tool? Is the answer to any one of these questions negative? If yes, then you need to revamp your custom sports boxes and get yourself a new supplier, and you better do it quickly.

A custom box with a bad design and poor material will keep buyers away from it. Even retailers and shop owners don’t place goods with pathetic packaging at the front. Why? Because no one looks at them. Your products won’t get any attention, no matter how great they are compared to your competitors.

This is why brands must not only improve the design of the box but also focus on its quality. CPP Boxes fully understands this. Being the best player in the game, we know how to deliver boxes that make sales a home run.

So, let’s get in the field and help you design boxes that will not only win your customers but make them your fans and love your brand just like they feel about their home team.

Some Tips on Creating the Right Design of Sports Packaging Boxes

Target Market Research

Don’t forget to research the target market before crafting the design of your brand’s box. It provides valuable insights like age of buyers, gender, race, and buying preferences to help you decide the purchase intent. This information can also come in handy to create personalized sports boxes to target a specific market niche, like fans of a local team.

Colors

The use of colors is critical in making your brand’s sports boxes a hit. Most of our custom sports packaging buyers get different colored boxes for different types of goods. They even variate their packaging as per the city they are working in. For example, one brand asked us to use blue, red, green, and gray for a baseball bat box to attract fans of the New York Yankees. Similarly, we made custom ball boxes with orange, black, beige, and gold colors for one of our customers selling them in San Francisco to lure home team supporters. We would suggest that you go for different colors as per the area you are targeting and nature of your goods, but don’t forget to put your brand’s specifics on the box to serve as a branding tool.

Artwork

Artwork refers to the images, graphics, or fonts you include in the design of your custom printed sports boxes. The options are limitless in this realm too. You can put local players’ famous pictures, graphics that focus on gameplay, or relevant images. The fonts must also be related to the nature of the sports item inside the box and your target market preferences. While providing the design of the box is a brand’s responsibility, we try to guide them with our free design support.

Material

The right material selection is vital for bringing a solid and commendable feel to the box. When buyers hold the box in their hand, it must give the impression that it is not a cheap box but that it has been made after investing ample time and resources. The best materials for making sports packaging boxes are cardboard, Kraft, or corrugated stock. Cardboard comes in thickness ranging from 12 pt to 24 pt, making it great for lightweight tools. Kraft and corrugated (3 layers of paper pressed together) stocks are thicker and perfect for heavy items like baseball bats and boxing gloves.

Finishing Options

We have explained enough to help you finalize the design and material of the box. It is now time to talk about the right finishing option for the box. The common techniques used in the industry are foil stamping, UV spotting, embossing (best for custom sports boxes with a logo), debossing, and gold or silver foiling. When done using high-quality supplies, these techniques enhance the overall outlook of the box and make them shine on the shelf just like a match-winner.

Structure

Brands can also play around with the structure of custom sports boxes to make their goods more appealing. The first option is to alter the size and shape of the box. Getting them as per the size of the contents accounts for a snug fit, keeping them intact during shipping. Moreover, using dividers and inserts keeps multiple items organized and they appear in an orderly fashion when the buyer opens the box. Small edits like window cutouts, ribbons and handles, hang tabs, and magnetic locks enhance the overall appeal of custom sports boxes and entice buyers to have a look at your products when they are in the store.

How Many Custom Sports Boxes Brands Must Order in One Go?

There is no one-solution-fits-all approach here. Each brand has different needs and must decide the number of boxes as per their situation. In the sports industry, most brands sell various products, and the sales volume of each varies.

To find out the right order quantity, first analyze the past and future sales trends of each product. Then add a few boxes to be on the safe side. This will give you the number of boxes you’ll need over a certain period.

If your sales volume is large, you can get huge discounts by ordering custom sports boxes at wholesale rates. Most suppliers offer a lower per-box price when they get a bulk order due to economies of scale.

However, this doesn’t mean that you let go of the quality of the box in your quest to find cheap custom sport boxes. The best way to ensure this is to ask for a sample from the supplier before you give them the go-ahead.

What about smaller brands? Can they enjoy these discounts too? Yes, they can, but they’ll have to find a packaging partner like CPP Boxes that offers cheap rates on all orders above 100 boxes while maintaining high-quality standards.

Design it, Get it, Use it, and Earn Profits like Never Before

Pull up your socks and get to work; design a box that will amaze not only shoppers but shock your competitors. The game season is coming up, and it is your time to score high in sales. But before that, win your match by getting pro custom sports boxes. Contact us at info@cppboxes.com and find out how our packaging players can play from your side and make your brand’s team win.