By , October 29, 2024
In today’s world, the importance of packaging can’t be ignored. It serves as a way to not only protect the items but also present your brand in front of the customers, giving you bespoke exposure. If you are a beauty brand that is going to pack and ship eyeliner items, make eyeliner packaging boxes available.
However, during this process, you need to be sure that your packaging is resonating with the needs of the buyers and giving you bespoke engagement. This is where you can use creative ideas for your eyeliner packaging boxes. This guide will help you learn how to create packaging that resonates with your needs. Let’s have a look:
The following are the creative ideas for your eyeliner packaging boxes:
One of the best ways to create novel packaging is to add unique shapes. One such example is custom pyramid boxes. The perk of such a design is that it can set you apart from your rivals, letting you have the attention of the users. Further, you also go with customized shapes. For example, you can opt for triangles for a modern and edgy look. Or you can go with hexagons for unique shapes. Lastly, using circles creates a timeless design. On top of that, you can also go with customized designs that resonate with your brand as well as the product.
During the process of creative customization, you can also play with the sizes to create a bespoke structure. This aspect can also bring versatility to your lineup. For instance, create travel-sized packages for clients on the go or craft larger boxes for your premium products.
Using special materials, you can not only enhance the protection of your eyeliner product but also impact the overall look, feel, and perception of your brand. To attract a large audience, you should go with green materials. Sustainability is changing the packaging world as brands are trying to make themselves more eco-considerate. Examples of such stock are mentioned below:
Apart from the above material options, you can also go with modern alternatives. These options are also sustainable. On top of that, they also bring a novelty to your packaging. An example of such material options is bamboo and cornstarch.
To stand out among your rivals, either become a master in their games or go totally against them. Using bold and engaging colors in your packaging is an approach where you can beat your rivals in their own game. In fact, eyeliners belong to the beauty industry – the niche that demands eye-catching and attractive hues.
Adapting the approach of vibrant and bold tones will catch the eyes of the buyers and convey the energy of your brand. Similarly, using pastel shades can evoke a sense of elegance and sophistication in your packaging. On the other hand, earthy tones will highlight a natural and eco-friendly theme.
However, the above ideas are not the hard and fast rules. Depending on your needs, you can opt for any hue and color that best resonates with your product needs and the styles of your brand. Don’t shy away from experimenting with your own ideas and tones to craft a design that matches the zest of your brand.
Interactive packaging is used when you want to have a hands-on or tactile engagement from the user. In fact, such an approach will transform your brand from ordinary to extraordinary in the eyes of the users. Examples of interactive packaging are given below:
QR codes: These are the patterns that you can link with your social media pages for broad engagement from the users. Don’t forget to add writings such as ‘Scan here’ to encourage users to interact with these codes.
AR tech: This is a comparatively modern feature that is also used for interactive packaging. With the help of AR tech, users will download a design application and scan certain areas on your packaging. This will lead them to see the visuals or animation related to your brand. You can also add a simple game to get more engagement from your buyers.
Another way to leverage your custom eyeliner boxes to shine out your rivals is to employ thematic packaging. With the help of various customizations and the use of tactics, you can attract your audience. You can take the following 2 approaches in this regard:
Seasonal packaging: Here, you will tailor your boxes according to the season or the ongoing weather. For instance, in the days of winter, you can give a touch of cold or snow falling on the boxes to relate with the audience. Similarly, you can craft boxes to complement the famous holiday seasons. For example, if you want to attract a Christmas-centric audience, add relevant elements to your packaging boxes. Likewise, you can also design the packaging for other events such as New Year or Valentine’s Day.
Brand Collaborations: In parallel, you can join hands with celebrities or influences to leverage their fan base. Boxes crafted with such a method are more likely to convert since you are targeting a large audience in no time. On top of that, you can make such packaging limited-edition. This will create FOMO, encouraging the audience to impulse buy and generate more sales. However, this approach may cost you a fortune as celebrities or some premium influences are costly.
Customization allows brands to craft boxes that not only resonate with their items but also attract the audiences. Various techniques can be employed in this regard. For example, coating is used to highlight a particular aspect of your design. It has 2 types: aqueous coating and UV coating. Similarly, another final touch that is commonly used is lamination. This involves the wrapping of a plastic film on the boxes to make them shiny. Lastly, brands also use embossing and debossing to get tactile engagement from the users.
If you have any creative ideas or are looking for more, contact CPP Boxes. Our team of experts can offer hands-on guides for you to create engaging as well as attractive eyeliner packaging boxes. Contact us now to order bespoke packaging for your items.
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